After a hard day of chasing futile leads on a string of massage parlor murders, Detective Rizotti visits one such “parlor” to unwind with his favorite gal Rosie before heading home to his wife. And when I say “unwind” I mean that in a biblical sense -- if you know what I mean, and as a wise man once said, I think you do.
Thus, once the ham has been slapped, Rizotti (Spencer) returns to his car where his partner, O’Mara (Moser), patiently waits, who then takes him home, where the wife (Kallevig) has a cold brew and a hot dinner waiting.
Meanwhile, back at the parlor, Rosie (Fitch) is brutally murdered by the same elusive killer that has been plaguing the city’s red light district; a case on which Rizotti and O’Mara now redouble their efforts on since it's now personal. (You definitely get the sense Rizotti wouldn’t be nearly half as invested if it was his wife who had been killed. More a commentary on that philandering creep, not his significant other.)
When O’Mara interviews Rosie’s roommate Gwen (Peabody), she clues them onto someone Rosie referred to as “Mr. Creepy,” another regular, who always made her feel uncomfortable. (And are we sure we’re not talking about Rizotti?) The detectives then track this man down and proceed to beat the shit out of him. But while they’re doing that, another woman is killed, giving Mr. Creepy a solid alibi.
After several other suspects fail to pan out, and the murders continue to mount, O’Mara and Gwen hit it off and start spending more time together, which is juxtaposed by Rizotti and his wife working through some domestic issues since she can’t quite figure out why her crabby-ass husband is so obsessed with finding the killer responsible for killing a bunch of hookers.
Salvation and a solution to this mystery finally presents itself when the Rizotties head to church, where the sermon focuses on the Seven Deadly Sins of Man, which causes a light-bulb to spark off in Rizotti’s noggin. He rounds up O’Mara and they head to a bookstore, where they confirm Rizotti’ suspicions with a book listing the septet of no-nos.
And extrapolating from there, Rizotti realizes the killer is sending these girls to hell because of their chosen profession and how each death mirrors the place of business where they were killed: The Mad Hatter for anger, Everybody’s Envy for envy etc.
And with only a few sins left, including lust, they figure the killer will most probably strike next at the Lust Lounge -- which is where Gwen works! This, of course, really lights a fire under O’Mara, but it might already be too late…
I’m not really sure if this film was a Stag Loop trying to be a police procedural or if it’s a police procedural trying to be a Stag Loop? Either way, the audience kinda wins with Massage Parlor Murders (1973).
Here, as the film’s resulting schizo-smut-gore psychosis asserts itself, we have two corrupt cops prowling around 42nd street in good old dirty and sleazy New York, New York, looking for the Seven Deadly Sins Killer who is knocking off massage parlor workers.
Again, this thing is kind of amazing as it is padded-out with exhausting scenes of naked boobery. And while these are all almost as pointless as the investigation scenes, car chases, and some extreme police brutality, the film just has a strange, cheapjack frisson that keeps it humming right along for its brief 79-minute run time.
It reminded me a lot of George Meadows’ Judy! (1969), another piece of smut masquerading as a police procedural, which sees a mad strangler terrorizing Boston’s notorious Combat Zone. Here, the killer is hunted by a surly ex-cop, who accomplishes absolutely nothing between all the extended boob-shots and the meandering murder set-pieces. And then the killer jumped out a window and died. The End. And so, if you have to watch one or the other, definitely make it Massage Parlor Murders.
I first encountered the film streaming on Amazon Prime. And I, for one, was so bamboozled by the ensuing whackadoodlery on display I went ahead and immediately ordered a hard copy to, one, hopefully find out the how and the why this thing came into existence; and two, to permanently add Massage Parlor Murders to the old personal collection of WTF was THAT?! And once again, Vinegar Syndrome did not disappoint.
In the liner notes for the Blu-ray release, Chris Poggiali (Temple of Schlock, These Fists Break Bricks) sets the stage by reminiscing about the magazine stand of his local grocery store when he was a kid, and how a particular headline caught his attention: Bloody Butchery in the Texas Massage Parlor.
“I was nine years old and already aware of the hypocrisy that kept Playboy hidden from view while allowing a dozen or more truly demented detective magazines to stay in plain sight of every child searching the shelves for the latest Mad or Archie & Jughead,” said Poggiali.
“Sexy and seemingly happy naked women = unacceptable. Tied-up and terrified half-naked women being menaced by knife / blowtorch / pliers / power tool / crowbar-wielding madmen in designer jeans and aviator sunglasses = acceptable, maybe even encouraged if you realize just how many of these twisted things were on full display every month.” (I had very similar experiences at my local Gibsons while looking for the latest issue of the Hulk. The 1970s were a great time to be a kid.)

“Massage Parlor Murders really seems to have those detective magazine on its mind -- obsessed with the seven deadly sins, a religious wacko kills massage parlor girls while two New York detectives tear the city apart trying to find him -- so it's a shame the title was so quickly changed to the sleazier, more generic Massage Parlor Hookers," bemoaned Poggiali. "If the film had been screened for Variety and Boxoffice critics and booked in drive-ins under its original title, co-billed with horror movies and other R-rated thrillers from the same distributor, maybe it wouldn’t have faded into obscurity for over 30 years.”
Also wallowing in obscurity are the film’s producers, Craig Nolan and Bert Cohen (-- noticeably absent from the IMDB listings). According to an article published in Genesis Magazine (May, 1974), Nolan was a former manager of a massage parlor -- a front for the premises' true purpose as a brothel -- while Cohen may or may not be the same guy who went on to work for Worldvision Enterprises. And together, they decided to make a film originally titled The Seven Deadly Sins.

The film has no credited screenwriter either, as evidenced by the finished product, but there were two co-directors: Chester Fox and Alex Stevens. Fox had served as a press agent for several Broadway shows in the 1960s before shifting to filmmaking. He is probably most famous for suing the chess prodigy Bobby Fischer for not allowing him to film during his Match of the Century with Boris Spassky at the 1972 World Chess Championship, even though he had paid for the exclusive rights to film it, saying the noise of the cameras disturbed his concentration.
Stevens, meanwhile, was probably most known for playing the Werewolf on Dan Curtis’ Gothic soap opera Dark Shadows (1966-1971). Stevens also served as president of the East Coast Stuntmen’s Association, doing stunt work or stunt coordinating on films like Shaft’s Big Score (1972), Dear Dead Delilah (1972) and Eyes of Laura Mars (1978). And to his credit, the car chases and stunts here are pretty solid considering the film's budget and, I’m guessing, lack of permits.
Alex Stevens.
“Massage parlors were already synonymous with prostitution by the time Massage Parlor Murders went into production sometime early in 1973,” said Poggiali, especially after a three-part expose by the UPI in October, 1973, blew the lid off things.
“It wasn’t the first movie to concern itself with the suddenly very bustling business of massage parlors, nor would it be the last: other big screen depictions include The Great Massage Parlor Bust (1972), The Manhandlers (1973), Massage Parlor Wife (1975) and two sexy European flicks -- Massagesalon der Jungen Madchen (1972) from West Germany and Blutjunge Masseusen (1972) from Switzerland -- released to the U.S. drive-ins as Massage Parlor ‘73 and Pin-Up Playmates.”



Massage Parlor Murders wrapped sometime in the summer of 1973. Sort of. “This is where the plot thickens,” said Poggiali. “Going by the various movie and show titles that appear on different theater marquees during a few of the scenes, it's obvious that additional filming was done sometime after February 17, 1974. The only outtakes that were found indicate that these additional scenes -- the pool orgy, the car chase, and Gwen and O’Mara walking around Times Square -- were directed by Stevens.” But why the additional scenes?
Well, apparently, after the film was picked up for distribution by Film Ventures International, run by the notorious Edward L. Montoro, bookings were scarce to non-existent. I could find a grand total of two engagements at the digital newspaper archive; one in New London, Connecticut, where it played at the Norwich-New London Twin Drive-In with The Single Girls (1973) in late 1974; and the other was on a triple with Girls for Rent (1974) and Blood Orgy (most likely Blood Orgy of the She-Devils, 1973) at the Westside Drive-In in Evansville, Indiana, circa March, 1975.

Domestically, Montoro backed William Girdler’s Grizzly (1976) and Day of the Animals (1977). But Montoro, of course, made his bones importing foreign films and dubbing them over, scoring huge hits with They Call Me Trinity (alias Lo chiamavano Trinità, 1970) and Trinity is Still My Name (alias ...continuavano a chiamarlo Trinità, 1971). He also survived a lawsuit from Warner Bros. over the release of Beyond the Door (alias Chi sei?, 1974), who felt it was a rip-off of The Exorcist (1973), which turned into more box-office gold.
But Montoro ran out of luck when he tried to import Enzo Castellari’s Great White (alias L'ultimo squalo, alias The Last Shark, 1981), another blatant knock-off of JAWS (1975). And after spending a ton of money on a huge promotional blitz, Montoro and FVI was hit with another lawsuit from Universal, only this time he lost and the film was successfully sued out of theaters.
The Columbus Ledger (April 23, 1982).
The Atlanta Constitution (April 28, 1982).
After taking a bath on the film, with his company in financial ruin, Montoro stole what little was left in FVI’s coffers -- around $1 million -- and fled into Mexico, where he basically disappeared and was never heard from again.
Meanwhile, back in 1974, in order to salvage Massage Parlor Murders, Montoro had Stevens shoot those extra scenes, recut the film, chopped out about seven minutes, and then re-released it as Massage Parlor Hookers, which fared much better and would keep on circulating through the drive-in circuit and grindhouses for the next seven years or so. After that, the film kinda fell off the face of the earth until Vinegar Syndrome resurrected it in 2013, when it finally got a home video release. And frankly, more people need to see it.
The film is also littered with several familiar faces, with actor George Dzundza as Mr. Creepy, and the always welcome Brother Theodore as a transcendental kook. And Gwen was played by none other than Sandra Peabody, alias Sandra Cassell, who played Mari Collingwood, one of the victims in Last House on the Left (1972) the year prior.
The film was shot by Victor Petrashevic, who was no stranger to this kind of sleaze, having lensed the likes of Behind Locked Doors (alias Any Body ... Any Way, 1968), Two Girls for a Madman (1968), and the Charles Manson inspired Sweet Savior (alias The Love-Thrill Murders, 1971). And together with Fox and Stevens, brings a solid look to the film, with some interesting set-ups and execution during the action sequences.
The Evansville Press (March 21, 1975).
The film also serves as a perfect time capsule for the era that it was made; from the earth tones, hideous wallpaper and shag carpeting, to wallowing in the milieu of 1970s New York, which makes a lot of the padding, wrapped up in a delightfully sleazy muzak score, go down a lot easier than expected.
Perhaps Brian Orndof summed up the film best (Blu-Ray.com, April 23, 2018): "Massage Parlor Murders isn't much of a movie, but it's a heck of a viewing experience, packing in enough violence, vague confrontations, and nudity to satisfy those in the mood for gratuitous, no-budget entertainment."
And, great googly-moogily, that climax is one for the exploitation record books as the killer’s motives are finally unraveled and he comes to justice in a fiery conclusion, through no real actions of our bumbling detectives, mind you, that one must watch Massage Parlor Murders first to be truly unbelieved.
Originally posted on June 28, 2025, at Confirmed, Alan_01.
Massage Parlor Murders (1974) Cinemid Films :: Film Ventures International (FVI) / P: Craig Nolan, Alex Stevens / D: Chester Fox, Alex Stevens / W: Unknown / C: Victor Petrashevic / M: Unknown / E: Unknown / S: George Spencer, John Moser, Sandra Peabody, Kathie Fitch, Marlene Kallevig, Theodore Gottlieb, George Dzundza, Bill Buck